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Some may call them tchotchke or swag
but we call them promotion for your business, and it works!
Tchotchke—originally from a Slavic word for "toys" (Polish cacka,
tsatsca; Russian , tsatsci)—adapted to Yiddish tshatshke, "trinket",
are small toys, gewgaws, knickknacks, baubles, trinkets, or kitsch.
The term has a connotation of worthlessness or disposability, as
well as tackiness, and was long used in the Jewish-American
community and in the regional speech of New York City.
The word may also refer to swag, in the sense of the logo pens,
keyfobs, and other promotional freebies dispensed at trade shows,
conventions, and similar large events. Also, stores that sell cheap
souvenirs in tourist areas like Times Square and Venice Beach are
sometimes called "tchotchke shops". |
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